2020 was the year of breaking out of our comfort zone and expressing our individuality. One of the biggest jewellery trends of 2020 was the chunky chain trend. Oversized chains dominated the runway and was adored by celebrities like Kylie Jenner, Hailey Bieber and Kim Kardashian.

A new season calls for a new campaign launch. This is one of the busiest yet exciting times of the year. From rough designs to the finished product on the model, it's thrilling to see our creativity come to life. The most exciting part of this process is the campaign photoshoot. Ever wondered what goes on behind the scenes at a fashion campaign shoot? Come behind the scenes with Design Manager Moah as she takes us through her day at the photoshoot for the High Summer campaign launch.

In 2020, fashion was used as an outlet to express our creativity as a break from the repetitive routine enforced by strict social distancing and lockdown regulations. A fashion trend that stood out amongst the rest were bold prints. We saw a huge revival of bold patterns and prints reminiscent of the 70s and 80s.